It’s pretty clear now—Americans love the Internet of Things (IoT). Connected devices are finding their way into more aspects of our daily lives, and that has a big impact on the digital landscape. In fact, according to Parks Associates, 71 percent of U.S. broadband households own a connected entertainment device. Combine that with the fact that streaming video made up 76 percent of all consumer internet traffic in 2017, and it’s clear how large of an impact IoT already has on the internet ecosystem. And it’s only going to grow, and quickly.