Live TV Still Strong Among American Viewers | NCTA — The Internet & Television Association

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A new poll conducted this month reveals that more viewers, specifically two out of three adults, watch TV live. What is incredibly interesting and unique about American consumers is that while many of them are taking advantage of time-shifted TV options—like DVR or on-demand—to better accommodate their schedules, many of them still choose to watch TV live.

Source: Live TV Still Strong Among American Viewers | NCTA — The Internet & Television Association

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