Interactivity is now a reality on TVs with tru2way, a software platform that enables cable’s two-way, interactive services to be deployed on devices without the need for a cable set-top box.  Tru2way is the quickest and most universal path for delivery of interactive and two-way TV to consumers.

By working together, cable operators and consumer electronics manufacturers are deploying tru2way technology.  Consumers in some markets can now purchase a new “plug and play” TV and receive cable’s interactive digital services with one remote control.  In October 2008, Panasonic debuted new tru2way TVs in Denver and Chicago, which enable Comcast subscribers in those markets to utilize cable’s interactive programming without a set-top box.

Tru2way (formerly known as OpenCable) allows consumers to buy two-way plug and play TVs and other devices that can receive cable’s interactive digital services now and in the future, no matter where they live or to what cable operator they subscribe. This essentially creates a national footprint for the creators of interactive services to develop products that work on cable systems in nearly every U.S. market.

Tru2way is already being implemented in the marketplace.  More than a dozen independent consumer electronics manufacturers, including Sony, Samsung, Panasonic and LG Electronics – which represent the majority of U.S. TV sales – plus chip makers and other companies have licensed the CableLabs technology to make tru2way products.

The benefits of tru2way are significant, including that it:

  • is a reality now that tru2way TVs are in stores with the debut of the Panasonic TVs
  • is already being proven in the marketplace
  • protects consumers from the need to constantly purchase new equipment
  • is supported by consumer electronics companies and content providers

What is tru2way?

The interactivity that consumers take for granted from the Internet will become more of an everyday reality for television with tru2way.  Whether on a plasma or LCD TV, or a PC, consumers will wield more power than ever to search for, interact with, and view what they want, when they want it.

The same nationwide.  The innovative tru2way software platform provides a national distribution footprint for cable operators to deliver interactive services to consumers in nearly every U.S. market.  It provides universal technical specifications to allow application developers and content providers to create and deploy interactive services for numerous devices.

Universal translator.  Tru2way is a “universal translator” so a variety of retail devices can utilize the full range of cable’s digital services, including interactive guides, digital video recorders, and video on demand, plus new applications and services yet to be deployed.

How is tru2way useful for consumers?

New interactive applications.  With wide-ranging ability, tru2way can be used to create and deploy new applications and features that appear on the TV screen with a click of a remote, such as: interactive entertainment, interactive games, shopping, music, news, weather, local information, sports, advertising, polling, banking, e-mail and chat functions.

New devices.  Tru2way also plays an important role in bringing new two-way devices to market.  It’s the quickest universal path for delivering interactive and two-way TV to consumers.

Content travels.  Tru2way also is key to helping TV content travel to other devices such as PCs, DVRs, videogame consoles, portable players or mobile phones. In a tru2way environment, television, telecommunications and interactivity merge to become a more cohesive, seamless and personalized experience.